ROAS Breakeven Calculator
ROAS Breakeven
0.00
To be profitable, your ROAS must be greater than 0.00
How to use this calculator?
1. Enter your gross margin percentage
2. The minimum ROAS for profitability is calculated
3. Ensure your campaigns exceed this threshold
About
What is it?
The ROAS Breakeven calculator determines the minimum return on ad spend (ROAS) below which your campaigns are no longer profitable.
Why use it?
Most advertisers optimize their campaigns without knowing their actual profitability threshold. Without this number, you don't know whether your campaigns are making or losing money.
How does it work?
ROAS Breakeven is calculated by accounting for your selling price, purchase costs, shipping fees, payment processing fees and other variable costs. Formula: Breakeven ROAS = 1 ÷ Net Margin.
Usage tips
- Include every variable cost in the calculation (returns, customer service, packaging...)
- A ROAS of 3 means you generate €3 in revenue for every €1 spent on ads
- Your target ROAS must exceed your ROAS Breakeven to be profitable
- Recalculate your ROAS Breakeven whenever prices or costs change
- On Meta Ads, monitor ROAS by audience — results vary significantly