Générateur d'URL UTM
Comment utiliser ce générateur ?
1. Entrez l'URL de votre site web
2. Sélectionnez ou personnalisez la source du trafic
3. Choisissez le medium approprié
4. Nommez votre campagne
5. Ajoutez des paramètres optionnels si nécessaire
L'URL avec les paramètres UTM est générée automatiquement.
About Générateur d'URL UTM
What is it?
The UTM link builder creates tracking URLs enriched with UTM parameters (Urchin Tracking Module) that allow Google Analytics to precisely identify the source of each visit.
Why use it?
Without UTMs, Google Analytics lumps all external traffic into 'direct' or 'referral'. With UTMs, you know exactly which email, campaign or post generates traffic and sales.
How does it work?
Fill in your destination URL, source (utm_source), medium (utm_medium) and campaign name (utm_campaign). utm_term and utm_content are optional but useful for A/B testing.
Usage tips
- Adopt a consistent naming convention and document it in a shared file
- Use lowercase only to avoid duplicates in GA4
- Source examples: newsletter, facebook, google, linkedin
- Medium examples: email, cpc, social, display, affiliate
- Shorten your UTM URLs with Bitly for a cleaner look in emails